Most e-commerce companies are investing in things that won’t matter in two years. I help them prepare for what’s coming — not what’s leaving.
What I see
Customers will stop reading your blogs and browsing your site — unless you offer something ChatGPT doesn’t know. UX investments will see diminishing returns. It won’t be a customer visiting your site — it will be their AI agent.
ChatGPT, Gemini, Claude — a new generation of AI assistants is changing how people search and buy. They won’t browse your catalog. They’ll describe what they want, and AI will find it across the entire market.
Data about a customer’s life, work, and interests will live in their AI tools — not in your CRM. Building customer profiles and recommendation engines will be a waste of time.
Brand and loyalty won’t protect you. When an AI agent chooses for the customer, it decides based on price, availability, delivery speed, and customer service quality.
I’m not saying this from the sidelines. I started as a developer, led teams, built technology at global companies and the largest e-commerce players in the region. Now I help companies prepare for what AI will change in their business — whether they sell online or build software.
Through OpenBit, I build strategies, help assemble AI-ready teams, and deliver with proven specialists.
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